David successfully implemented a marketing campaign designed to eliminate the distribution of single-use plastic bags and single-use plastic straws in the small New Zealand town of Opunake. T As a result of the success, other towns have decided to implement similar campaigns in their own communities.
The initiative was profiled in major New Zealand publications, including "Stuff". New Zealand's Associate Environmental Minister Eugenie Sage declared the campaign "an amazing initiative". Sage described it as "a great example for other communities in New Zealand and bigger cities... [that] can inspire others." Read more.